Future Republicans of America

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Tuesday, November 20, 2007

Can 3-D and a Nude Angelina Jolie Save Hollywood?

It’s a formula that might be able to give the Hollywood box-office an assist — Angelina Jolie sans clothes, computer generated animation, and 3-D effects.

The Robert Zemeckis-directed film “Beowulf” hit No. 1 this week despite Jolie’s use of the same old Transylvania accent she wielded in “A Mighty Heart” and “Alexander.”

In his latest film, Zemeckis uses performance-capture technology to render lifelike images of stars Ray Winstone and Jolie. In Jolie’s case, the realistic imaging just happens to have lots of skin showing.

Jeffrey Katzenberg, who is involved with the film via the DreamWorks/Paramount venture, apparently sees 3-D movies as potential overall box-office saviors.

The DreamWorks Animation exec told the New York Post, “I think this becomes something that so differentiates what you get in your home versus what you get in a movie theater, it becomes a real driver to keep people excited about the movie going experience.”

“Beowulf” took in $28.1 million in its opening weekend, and 40 percent of the cash came from 3-D showings in regular theaters and on Imax screens. (Twenty percent of the screens brought in 40 percent of the gross.)

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